Cosmetics 2 Order / Brand identity and website design

Cosmetics 2 Order is an on-line business which sells cosmetics and fragrances to both female and male audiences. The business provides premium cosmetic brands at lower price point by having no retail outlets. A logo was designed to give the brand a unique, fun and instantly recognizable identity in an already very competitive and saturated marketplace, as well as being versatile enough to be used on either the ladies or gents section of the site by utilizing the two most commonly identifiable products purchased by men and women, a hair gel and a lip gloss. The e-commerce site was developed specifically to provide the customer with ease of use when navigating and clarity when viewing the products. A slicker and more focused end user experience is achieved by not overdesigning the brand.